What is the condition for a Gold Star franchisee to develop advertising materials for their own use?

According to Gold Star's 2025 Franchise Disclosure Document, a franchisee may develop advertising materials for their own use at their own cost. However, the franchisee must obtain Gold Star's prior written approval of these advertising materials. This ensures that all advertising aligns with the brand's standards and image.

This requirement means that while franchisees have the freedom to create their own advertising, Gold Star retains control over the messaging and presentation of the brand. This is a common practice in franchising, as it helps maintain consistency and protect the brand's reputation. Franchisees should factor in the time and potential costs associated with obtaining approval when planning their local advertising efforts.

It is important for prospective franchisees to understand the specific criteria Gold Star uses to evaluate advertising materials. Franchisees should inquire about the typical turnaround time for approvals and any specific guidelines or templates that are available to streamline the process. Understanding these details can help franchisees effectively manage their marketing efforts and ensure compliance with Gold Star's requirements.