Under what service mark does Floyds 99 presently do business?
Floyds_99 Franchise · 2025 FDDAnswer from 2025 FDD Document
Our principal offices are located at 7900 E. Berry Place, Greenwood Village, Colorado 80111. We presently do business only under our corporate name and the service mark "FLOYD'S 99". We were formed on February 23, 2005 as a Colorado limited liability company.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 8–11)
What This Means (2025 FDD)
According to the 2025 Floyds 99 Franchise Disclosure Document, Floyds 99 Franchising, LLC currently conducts business under its corporate name and the service mark "FLOYD'S 99". This means that all franchised locations operate and are recognized under the Floyds 99 brand name. The service mark is a crucial element of the franchise system, as it represents the brand's identity and reputation. Prospective franchisees benefit from the established recognition and goodwill associated with the "FLOYD'S 99" service mark.
Floyds 99 shops operate under a distinctive business format, utilizing specific systems, methods, procedures, designs, layouts, and specifications referred to as "Licensed Methods." These methods, combined with the "FLOYD'S 99" service mark and related logos, trademarks, service marks, and commercial symbols ("Marks"), create a consistent brand experience for customers. This consistency is vital for maintaining brand standards and customer expectations across all franchised locations.
The FDD also indicates that Floyds 99 shops focus on providing stylish, professional haircuts at reasonable prices, positioning themselves between discount haircutting chains and high-end salons. This market positioning, combined with the recognizable service mark, helps Floyds 99 attract a broad customer base. The use of the "FLOYD'S 99" service mark is therefore integral to the franchise's business model and market strategy.