What is the typical radius of a Floyds 99 Protected Territory?
Floyds_99 Franchise · 2025 FDDAnswer from 2025 FDD Document
When you have secured the site for your Franchised Location you will be granted a protected territory which will consist of a geographic area around your Franchised Location, within which we will not establish and operate, or franchise anyone else to establish and operate, other FLOYD'S 99 Shops, as long as you are in compliance with the Franchise Agreement and subject to our reservation of rights, described below. You will not receive an exclusive territory. You may face competition from other franchisees, from outlets that we or our affiliates own, or from other channels of distribution or competitive brands that we control. This geographic area ("Protected Territory") around your Barbershop will typically be defined either as a one-mile radius around your Franchised Location, or more or less of a radius depending on the demographics in your area, or by county lines, zip code boundaries, street boundaries, natural landmarks, or similar designations. The placement of a FLOYD'S 99 Shop and the designation of a Protected Territory by us depend on various market conditions around a proposed Franchised Location, including density of population, character of the neighborhood, pedestrian counts, number of competitors in the market, site availability, parking and ingress and egress and growth potential. The determination of your Protected Territory for your Barbershop and any future Barbershop developed under a Development Agreement will be made using our then-current standards and criteria for determining Protected Territories.
Source: Item 12 — TERRITORY (FDD pages 38–41)
What This Means (2025 FDD)
According to the 2025 Floyds 99 Franchise Disclosure Document, a franchisee will be granted a protected territory around their barbershop. This territory restricts Floyds 99 from establishing or franchising another Floyds 99 shop within the defined area, provided the franchisee remains compliant with the Franchise Agreement. However, this territory is not exclusive, meaning franchisees may still face competition from other franchisees, company-owned outlets, or other distribution channels.
The typical radius of a Floyds 99 Protected Territory is generally a one-mile radius around the franchised location. However, the actual size and shape of the Protected Territory can vary. Floyds 99 may adjust the territory based on demographics in the area, or define it using county lines, zip code boundaries, street boundaries, natural landmarks, or similar designations. This flexibility allows Floyds 99 to tailor the territory to the specific market conditions surrounding each location.
The determination of a Protected Territory depends on various market conditions, including population density, neighborhood character, pedestrian counts, the number of competitors, site availability, parking, and growth potential. This means that a franchisee's Protected Territory could be smaller or larger than the typical one-mile radius depending on these factors. Prospective franchisees should carefully consider these factors and discuss the specific criteria used to determine Protected Territories with Floyds 99 before signing a Franchise Agreement.