Is there any circumstance where a Floyds 99 franchisee does not need approval for advertising?
Floyds_99 Franchise · 2025 FDDAnswer from 2025 FDD Document
tedness to Franchisor for Royalties, National Marketing Contributions, product purchases from the Franchisor or its affiliates, interest or any other indebtedness. The Franchisee acknowledges that the Franchisor has the right to set-off any amounts the Franchisee may owe to the Franchisor against any amounts the Franchisor might owe to the Franchisee.
13. ADVERTISING
13.1 Approval of Advertising. The Franchisee shall obtain the Franchisor's prior written approval of all written advertising or other marketing or promotional programs regarding the FLOYD'S 99 Shop, including, without limitation, "Yellow Pages" and other directory listing advertising, newspaper ads, flyers, brochures, magazines, coupons, direct mail pieces, specialty and novelty items and radio, television. See Section 13.6 below regarding electronic advertising. The Franchisee shall also obtain the Franchisor's prior written approval before using any promotional materials as may be provided by vendors. The proposed written advertising or a description of the marketing or promotional program shall be submitted to the Franchisor at least 30 days prior to publication, broadcast or use. The Franchisee acknowledges that advertising and promoting the FLOYD'S 99 Shop in accordance with the Franchisor's standards and specifications is an essential aspect of the Licensed Methods, and the Franchisee agrees to comply with all advertising standards and specifications. The Franchisee shall display all required promotional materials, signs, point of purchase displays and other marketing materials in its FLOYD'S 99 Shop and in the manner prescribed by the Franchisor. The Franchisee agrees to participate in any mandatory gift card or customer loyalty card programs implemented by the Franchisor in accordance with all of the Franchisor's standards and specifications. The Franchisee acknowledges and agrees that participation in a gift card or customer loyalty card program, whether voluntary or required, may require the Franchisee to pay fees, enter into agreements or purchase equipment or other products or services from the Franchisor or from a designated third-party supplier.
13.2 National Marketing Contribution. The Franchisee shall make contributions ("National Marketing Contributions") to a national advertising fund established by the Franchisor ("National Marketing Fund"). The amount of the National Marketing Contribution is currently 1.5% of Franchisee's Gross Sales and can be changed by Franchisor from time to time. The National Marketing Contribution
shall be paid to the Franchisor in addition to Royalties and in addition to any amounts spent on local or regional advertising, and the following terms and conditions shall apply:
- a. The National Marketing Contribution shall be payable concurrently with (or on another designated Due Date), and in the same manner as, the payment of the Royalties as described in Section 12.3.
- b. When combined with Franchisee's Local Advertising Allocation (described below in Section 13.3), Franchisee's total advertising obligation (the National Marketing Contribution plus Local Advertising Allocation) will not exceed 4% of Franchisee's Gross Sales.
- c. Franchisor may increase the amount of the National Marketing Contribution (up to a maximum of 3% of Gross Sales) by providing Franchisee with at least 90 days' prior written notice.
- d. The Franchisor shall have the right to verify National Marketing Contribution payments from time to time as it deems necessary, in any reasonable manner.
- e.
Source: Item 18 — PUBLIC FIGURES (FDD page 49)
What This Means (2025 FDD)
According to Floyds 99's 2025 Franchise Disclosure Document, franchisees must obtain prior written approval from the company for all advertising and promotional materials related to their shop. This encompasses a wide range of advertising methods, including written advertisements, marketing programs, and promotional materials. Specific examples mentioned in the FDD include "Yellow Pages" listings, newspaper ads, flyers, brochures, magazines, coupons, direct mail, specialty items, and radio or television advertisements.
Floyds 99 also requires franchisees to obtain prior written approval before using any promotional materials provided by vendors. Franchisees must submit proposed advertising materials or a description of their marketing programs to Floyds 99 at least 30 days before their intended publication, broadcast, or use. This advance submission allows Floyds 99 to review the materials and ensure they align with the company's standards and specifications.
The FDD emphasizes that advertising and promoting the Floyds 99 shop according to the company's standards is crucial to the Licensed Methods. Franchisees must comply with all advertising standards and specifications, display required promotional materials and signs, and participate in any mandatory gift card or customer loyalty card programs implemented by Floyds 99. These programs may require franchisees to pay fees or purchase equipment or services from Floyds 99 or designated third-party suppliers.
Electronic advertising is also subject to Floyds 99's control. Franchisees cannot develop, distribute, or use any electronic communication related to Floyds 99 without prior written consent. This includes blogs, social media, and other forms of internet communication. Floyds 99 retains the exclusive right to develop and control the content of all electronic advertising for its shops. Any amounts franchisees spend on electronic advertising will be credited toward their local advertising obligations.