What does Floyds 99 state about its efforts in obtaining and developing Confidential Information?
Floyds_99 Franchise · 2025 FDDAnswer from 2025 FDD Document
Developer further acknowledges that Franchisor has expended a great amount of effort and money in obtaining and developing the Confidential Information, that Franchisor has taken numerous precautions to guard the secrecy of the Confidential Information, that it would be very costly for competitors to acquire or duplicate the Confidential Information and that any unauthorized disclosure of such Confidential Information shall cause irreparable harm to Franchisor.
Source: Item 23 — RECEIPT (FDD pages 58–229)
What This Means (2025 FDD)
According to the 2025 Floyds 99 Franchise Disclosure Document, Floyds 99 emphasizes the significant investment it has made in securing and expanding its Confidential Information. This information includes distinctive business formats, plans, methods, data, processes, marketing systems, manuals, product formulas, techniques, designs, layouts, operating procedures, trademarks, proprietary marks, and know-how. Floyds 99 considers this Confidential Information to be its exclusive property and a valuable trade secret, essential for maintaining a competitive edge.
Floyds 99 highlights that acquiring or duplicating this Confidential Information would be very costly for competitors. To protect this information, Floyds 99 has implemented numerous precautions to maintain its secrecy. The unauthorized disclosure of Confidential Information by a franchisee would cause irreparable harm to Floyds 99.
This acknowledgement by the developer (franchisee) is crucial, as it sets the stage for the franchisee's obligations to protect this information. The franchisee agrees not to disclose or use the Confidential Information for their own benefit or for the benefit of any entity other than Floyds 99 or its shops. However, information generally available to the public is excluded from the definition of Confidential Information.