What service mark do Floyds 99 Shops operate under?

According to the 2025 Floyds 99 Franchise Disclosure Document, Floyds 99 Shops operate under the service mark "FLOYD'S 99". They also utilize related logos, trademarks, service marks, and commercial symbols, collectively referred to as "Marks". This means that franchisees are authorized to use the Floyds 99 brand name and associated branding elements in their business operations. The franchisor also utilizes distinctive business format, systems, methods, procedures, designs, layouts and specifications (“Licensed Methods”).

This is a standard practice in franchising, where franchisees are granted the right to use the franchisor's established brand identity. This allows franchisees to benefit from the recognition and reputation associated with the Floyds 99 brand. However, it also means that franchisees must adhere to the franchisor's standards and guidelines regarding the use of the service mark and other branding elements.

Prospective franchisees should carefully review the Franchise Agreement to understand the specific terms and conditions governing the use of the Floyds 99 service mark and related branding. This includes understanding any restrictions on how the mark can be used, as well as the franchisor's rights to modify or update the branding elements over time. Additionally, franchisees should ensure they understand the implications of using the Licensed Methods in their daily operations.