Does Floyds 99 review local or regional advertising proposed by franchisees?
Floyds_99 Franchise · 2025 FDDAnswer from 2025 FDD Document
our equipment, as we deem advisable in our sole discretion, to evaluate your compliance with our brand standards. (Section 14.3 of the Franchise Agreement)
- We administer a National Marketing Fund for the benefit of all Floyd's 99 Barbershops. We also review for approval any local or regional advertising proposed by you. (Sections 13.2, 13.3 and 13.4 of the Franchise Agreement)
- Review proposed transferees of your franchise business for approval. (Section 18.3 of the Franchise Agreement and Sections 8.2 and 8.3 of the Development Agreement)
Advertising and Promotion.
Initial Advertising and Follow-Up Local Advertising. FFL and you will design the grand opening promotional advertising campaign, to be conducted at or around the time your Barbershop opens for business. You will spend approximately $25,000 (paid to third-party vendors) for the grand opening promotion.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 31–38)
What This Means (2025 FDD)
According to the 2025 Floyds 99 Franchise Disclosure Document, Floyds 99 does review local and regional advertising proposed by franchisees for approval. This is in addition to administering a National Marketing Fund for the benefit of all Floyds 99 Barbershops.
Floyds 99 may use outside advertising agencies and personnel, as well as in-house personnel, to create local and regional advertising. This includes ad slicks, radio spots, direct mail, billboards, and other marketing pieces and programs. While Floyds 99 may solicit input on advertising from franchisees, there is no advertising council composed of franchisees that advises Floyds 99 on advertising policies as of the date of the disclosure document.
Although franchisees may create their own advertising and promotion materials, Floyds 99 requires that all advertising and promotion be in a format that they approve. Advertising must be conducted in a dignified manner and conform to the standards and requirements that Floyds 99 specifies. Franchisees may not use any advertising or promotional plans, discounts, coupons, or other materials until they have received written approval from Floyds 99.