Does Floyds 99 retain the right to control all Internet advertising and messages using their Marks?
Floyds_99 Franchise · 2025 FDDAnswer from 2025 FDD Document
All marketing and promotion of your FLOYD'S 99 Shop must conform to our standards and specifications. You must submit to us samples of all advertising and promotional materials that have not been prepared or previously approved by us. Your Barbershop must participate in promotions we institute periodically for all FLOYD'S 99 Shops, or for all FLOYD'S 99 Shops within a particular area. We retain the right to develop and control all Internet advertising and messages of any kind, including social media, using our Marks. We reserve the right, upon 30 days prior written notice to you, to require that you participate in electronic advertising by creating, customizing or providing access to a linked web page or otherwise. All FLOYD'S 99 Shops, including our Barbershops, must participate in this program and in other promotions we may adopt.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 24–29)
What This Means (2025 FDD)
According to the 2025 Floyds 99 Franchise Disclosure Document, Floyds 99 retains the right to develop and control all Internet advertising and messages of any kind, including social media, using their Marks. This means that as a franchisee, you will not have complete autonomy over your online presence and marketing efforts. Floyds 99 maintains control over how the brand is represented online.
Floyds 99 also reserves the right to require franchisees to participate in electronic advertising by creating, customizing, or providing access to a linked web page. They will provide 30 days prior written notice before requiring this participation. All Floyds 99 shops, including franchised locations, must participate in this program and other promotions that Floyds 99 may adopt.
This level of control is common in franchising to ensure brand consistency and protect the brand's image. However, it also means that franchisees must adhere to Floyds 99's standards and may not be able to implement their own unique marketing strategies without approval. Prospective franchisees should carefully consider this aspect and discuss any concerns with Floyds 99 before signing the franchise agreement.