Does Floyds 99 require franchisees to participate in mandatory gift card programs?
Floyds_99 Franchise · 2025 FDDAnswer from 2025 FDD Document
The Franchisee agrees to participate in any mandatory gift card or customer loyalty card programs implemented by the Franchisor in accordance with all of the Franchisor's standards and specifications. The Franchisee acknowledges and agrees that participation in a gift card or customer loyalty card program, whether voluntary or required, may require the Franchisee to pay fees, enter into agreements or purchase equipment or other products or services from the Franchisor or from a designated third-party supplier.
Source: Item 22 — CONTRACTS (FDD pages 57–58)
What This Means (2025 FDD)
According to Floyds 99's 2025 Franchise Disclosure Document, franchisees are required to participate in any mandatory gift card or customer loyalty card programs implemented by Floyds 99. Floyds 99 will set the standards and specifications for these programs.
Participation in these programs may require franchisees to pay fees, enter into agreements, or purchase equipment, products, or services from Floyds 99 or a designated third-party supplier. This means franchisees need to budget for potential additional costs associated with these programs.
This requirement ensures brand consistency and potentially increases customer loyalty across all Floyds 99 locations. However, franchisees should carefully evaluate the costs and benefits of participating in these programs and understand the terms of any related agreements or purchases.