Does Floyds 99 offer guidance on which public figures are acceptable for advertising?
Floyds_99 Franchise · 2025 FDDAnswer from 2025 FDD Document
The Franchisee shall obtain the Franchisor's prior written approval of all written advertising or other marketing or promotional programs regarding the FLOYD'S 99 Shop, including, without limitation, "Yellow Pages" and other directory listing advertising, newspaper ads, flyers, brochures, magazines, coupons, direct mail pieces, specialty and novelty items and radio, television. See Section 13.6 below regarding electronic advertising. The Franchisee shall also obtain the Franchisor's prior written approval before using any promotional materials as may be provided by vendors. The proposed written advertising or a description of the marketing or promotional program shall be submitted to the Franchisor at least 30 days prior to publication, broadcast or use. The Franchisee acknowledges that advertising and promoting the FLOYD'S 99 Shop in accordance with the Franchisor's standards and specifications is an essential aspect of the Licensed Methods, and the Franchisee agrees to comply with all advertising standards and specifications. The Franchisee shall display all required promotional materials, signs, point of purchase displays and other marketing materials in its FLOYD'S 99 Shop and in the manner prescribed by the Franchisor. The Franchisee agrees to participate in any mandatory gift card or customer loyalty card programs implemented by the Franchisor in accordance with all of the Franchisor's standards and specifications. The Franchisee acknowledges and agrees that participation in a gift card or customer loyalty card program, whether voluntary or required, may require the Franchisee to pay fees, enter into agreements or purchase equipment or other products or services from the Franchisor or from a designated third-party supplier.
Source: Item 18 — PUBLIC FIGURES (FDD page 49)
What This Means (2025 FDD)
Based on the 2025 Floyds 99 Franchise Disclosure Document, franchisees must obtain prior written approval from Floyds 99 for all advertising and marketing programs. This includes various forms of advertising such as directory listings, newspaper ads, flyers, brochures, magazines, coupons, direct mail, specialty items, and radio and television ads. Floyds 99 also requires franchisees to get approval before using any promotional materials provided by vendors. Franchisees need to submit their proposed advertising materials to Floyds 99 at least 30 days before they plan to use them.
Floyds 99 emphasizes that adhering to their advertising standards is crucial for maintaining the brand's image and the integrity of its Licensed Methods. Franchisees are also required to display all promotional materials, signs, and point-of-purchase displays as directed by Floyds 99. Additionally, franchisees must participate in any mandatory gift card or customer loyalty card programs that Floyds 99 implements, which may involve paying fees or purchasing equipment from Floyds 99 or a designated third-party supplier.
While the FDD states that Floyds 99 maintains control over advertising content and requires approval for marketing materials, it does not specifically mention whether Floyds 99 provides explicit guidance on the acceptability of using specific public figures in advertising. A prospective franchisee should seek clarification from Floyds 99 regarding any specific guidelines or restrictions on the use of public figures in advertising and promotional materials to ensure compliance with their standards and policies.