What is Observ, Inc., of which Paul O'Brien is President, and how is it related to the Floyds 99 franchise?
Floyds_99 Franchise · 2025 FDDAnswer from 2025 FDD Document
chise Officer and Director: Paul O'Brien**
Paul O'Brien has served as a Director of FFL since February 2005 and as Chief Franchise Officer of FFL since August 2023. Mr. O'Brien previously served as President of FFL from February 2005 to June 2012 and as Chief Executive Officer from February 2005 to August 2023. He has also served as the Chief Franchise Officer of Holdings since August 2023 and Director of Holdings since February 2005. He previously served as Chief Executive Officer of Holdings, FFL's parent company, since its inception in
February 2005 to August 2023 and served as its President from February 2005 to June 2012. He has also served as Chief Executive Officer of Lefty's since its inception in March 2005. From 1992 to the present, he has also served as President of Observ, Inc., a Denver, Colorado based business. Mr. O'Brien is also a minority owner of Elevate. Mr. O'Brien is the brother of Bill O'Brien and Rob O'Brien, and the spouse of Karen O'Brien.
Co-Founder, Chief Strategy Officer and Director: Bill O'Brien
Bill O'Brien has served as a Director of FFL since February 2005 and Chief Strategy Officer of FFL since August 2023. Mr. O'Brien served as Vice President of FFL from February 2005 to August 2023. He has also served as the Chief Strategy Officer of Holdings since August 2023 and Director of Holdings since February 2005. Mr. O'Brien was a Vice President of Holdings from February 2005 to August 2023 and has been the Director and Vice President of Floyd's 99 Colorado since February 2005 and in Lefty's since March 2005. Mr. O'Brien is also a minority owner of Elevate. Mr. O'Brien is the brother of Paul O'Brien and Rob O'Brien.
Co-Founder, Chief Executive Officer and Director: Robert O'Brien
Rob O'Brien has served on our Board of Directors since February 2005 and as our Chief Executive Officer since August 2023. Mr.
Source: Item 2 — BUSINESS EXPERIENCE (FDD pages 11–13)
What This Means (2025 FDD)
According to Floyds 99's 2025 Franchise Disclosure Document, Observ, Inc. is a Denver, Colorado-based business. Paul O'Brien, the Co-Founder, Chief Franchise Officer, and Director of FFL, has served as its President from 1992 to the present. Robert O'Brien, the Co-Founder, Chief Executive Officer, and Director of Floyds 99, has been the Vice President of Observ, Inc. from 1992 to the present.
Observ, Inc.'s connection to Floyds 99 is through the O'Brien brothers, who hold key leadership positions in both Observ, Inc. and Floyds 99. Paul O'Brien's role as President of Observ, Inc. and Chief Franchise Officer of Floyds 99 suggests he may be involved in the strategic and operational decisions of both entities. Similarly, Robert O'Brien's position as Vice President of Observ, Inc. and Chief Executive Officer of Floyds 99 indicates a shared leadership and potentially intertwined business interests.
For a prospective Floyds 99 franchisee, this information highlights the importance of understanding the broader business interests and affiliations of the franchise's leadership. While the FDD provides insight into the business experience of key figures like Paul and Robert O'Brien, it does not detail the specific nature of Observ, Inc.'s business or the extent to which it may interact with or influence Floyds 99. A potential franchisee may want to inquire about any potential conflicts of interest or synergies between Observ, Inc. and Floyds 99 during their due diligence process.