Who needs to approve advertising materials that include a public figure for a Floyds 99 franchise?
Floyds_99 Franchise · 2025 FDDAnswer from 2025 FDD Document
13.1 Approval of Advertising. The Franchisee shall obtain the Franchisor's prior written approval of all written advertising or other marketing or promotional programs regarding the FLOYD'S 99 Shop, including, without limitation, "Yellow Pages" and other directory listing advertising, newspaper ads, flyers, brochures, magazines, coupons, direct mail pieces, specialty and novelty items and radio, television. See Section 13.6 below regarding electronic advertising. The Franchisee shall also obtain the Franchisor's prior written approval before using any promotional materials as may be provided by vendors. The proposed written advertising or a description of the marketing or promotional program shall be submitted to the Franchisor at least 30 days prior to publication, broadcast or use. The Franchisee acknowledges that advertising and promoting the FLOYD'S 99 Shop in accordance with the Franchisor's standards and specifications is an essential aspect of the Licensed Methods, and the Franchisee agrees to comply with all advertising standards and specifications. The Franchisee shall display all required promotional materials, signs, point of purchase displays and other marketing materials in its FLOYD'S 99 Shop and in the manner prescribed by the Franchisor. The Franchisee agrees to participate in any mandatory gift card or customer loyalty card programs implemented by the Franchisor in accordance with all of the Franchisor's standards and specifications. The Franchisee acknowledges and agrees that participation in a gift card or customer loyalty card program, whether voluntary or required, may require the Franchisee to pay fees, enter into agreements or purchase equipment or other products or services from the Franchisor or from a designated third-party supplier.
Source: Item 18 — PUBLIC FIGURES (FDD page 49)
What This Means (2025 FDD)
According to the 2025 Floyds 99 Franchise Disclosure Document, franchisees must obtain the Franchisor's prior written approval for all advertising and marketing programs regarding their Floyds 99 shop. This encompasses a wide range of materials, including directory listings, newspaper ads, flyers, brochures, magazines, coupons, direct mail, specialty items, and radio or television advertisements. This requirement extends to promotional materials provided by vendors as well.
To ensure compliance, franchisees are required to submit their proposed advertising or a description of their marketing program to Floyds 99 at least 30 days before the intended publication, broadcast, or use. This advance submission allows the franchisor ample time to review the materials and provide feedback or request modifications as necessary.
This approval process underscores the importance Floyds 99 places on maintaining consistent brand standards across all franchise locations. By retaining control over advertising content, the franchisor aims to ensure that all marketing efforts align with the brand's overall image and messaging. For a prospective franchisee, this means they will need to factor in the time required for advertising approval when planning marketing campaigns and be prepared to make adjustments based on the franchisor's feedback.