Must local advertising for Floyds 99 be pre-approved?
Floyds_99 Franchise · 2025 FDDAnswer from 2025 FDD Document
must purchase local advertising separately through local marketing and media sources within a geographical area. Local advertising is primarily your responsibility.
You may create your own advertising and promotion materials; however, all advertising and promotion by you must be in such media and of such type and format as we may approve, must be conducted in a dignified manner and must conform to the standards and requirements as we may specify.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 31–38)
What This Means (2025 FDD)
According to the 2025 Floyds 99 Franchise Disclosure Document, franchisees must receive written approval from Floyds 99 before using any advertising or promotional materials. While franchisees are encouraged to create their own advertising and promotion materials, Floyds 99 maintains control over brand standards. All advertising must be in a format that Floyds 99 approves, conducted in a dignified manner, and conform to the standards and requirements that Floyds 99 specifies.
This requirement ensures that all local advertising aligns with the overall brand image and marketing strategy of Floyds 99. It allows Floyds 99 to maintain consistency in messaging and presentation across all franchise locations.
Prior approval is also required for advertising materials used by a regional advertising association (Co-op). Floyds 99 retains the right to approve these materials before they are used by the Co-op or furnished to its members. This ensures that even regional advertising efforts adhere to Floyds 99's standards and guidelines.