What are the guidelines for a Floyds 99 franchisee's business name and domain name?
Floyds_99 Franchise · 2025 FDDAnswer from 2025 FDD Document
The Franchisee acknowledges that the Franchisor and affiliates of the Franchisor have a prior and superior claim to the "FLOYD'S 99" trade name.
The Franchisee shall not use the words "FLOYD'S 99" in the legal name of its corporation, limited liability company or any other business entity used in conducting the business provided for in this Agreement.
The Franchisee also agrees not to register or attempt to register an Internet domain name or a trade name with a state using the words "FLOYD'S 99" unless such registration meets the Franchisor's specifications and the Franchisee obtains the Franchisor's prior written consent.
When this Agreement expires or terminates, the Franchisee shall execute any assignment or other document the Franchisor requires to transfer to the Franchisor any rights the Franchisee may possess in a trade name or an Internet domain name utilizing the words "FLOYD'S 99" or any other Mark owned by the Franchisor.
The Franchisee shall not identify itself as being "Floyd's 99 Franchising, LLC" or as being associated with the Franchisor in any manner other than as a franchisee or licensee or as being associated with any affiliate of the Franchisor.
The Franchisee shall, in all advertising and promotion and promotional materials, display its business name only in obvious conjunction with the phrase "FLOYD'S 99 Licensee" or "FLOYD'S 99 Franchisee" or with such other words and in such other phrases to identify itself as an independent owner of the FLOYD'S 99 Shop, as may from time to time be prescribed in the Operations Manual.
Source: Item 22 — CONTRACTS (FDD pages 57–58)
What This Means (2025 FDD)
According to the 2025 Floyds 99 Franchise Disclosure Document, franchisees must acknowledge that Floyds 99 and its affiliates have a prior claim to the "FLOYD'S 99" trade name. As such, franchisees are restricted from incorporating "FLOYD'S 99" into the legal name of their business entity.
Furthermore, franchisees are prohibited from registering or attempting to register an internet domain name or trade name with a state using the words "FLOYD'S 99" unless they meet Floyds 99's specifications and obtain prior written consent from the company. Upon expiration or termination of the franchise agreement, the franchisee must transfer any rights they possess in a trade name or internet domain name utilizing "FLOYD'S 99" or any other mark owned by Floyds 99 back to the company.
In advertising and promotional materials, franchisees must clearly identify themselves as a "FLOYD'S 99 Licensee" or "FLOYD'S 99 Franchisee," or use other prescribed phrases to indicate their independent ownership of the Floyds 99 shop. Franchisees are not allowed to identify themselves as "Floyd's 99 Franchising, LLC" or as being associated with Floyds 99 in any manner other than as a franchisee or licensee.