What does the grand opening promotional campaign for a Floyds 99 typically consist of?

According to the 2025 Floyds 99 Franchise Disclosure Document, the grand opening promotional campaign typically consists of up to 60 days of promotions and advertising. Floyds 99 and the franchisee will mutually plan the campaign.

For the first Floyds 99 shop opened in a market where no other Floyds 99 shops have been developed, Floyds 99 reserves the right to require the franchisee to spend the amount listed in Item 7 for the initial advertising and marketing campaign. Item 7 shows this cost to be $25,000. If a franchisee signs a Development Agreement to open more than one barbershop in the same market, Floyds 99 reserves the right to require the franchisee to pay up to $25,000 for an opening advertising and marketing campaign for the second barbershop and each subsequent barbershop that the franchisee develops.

This means that franchisees should be prepared to actively collaborate with Floyds 99 to create a marketing strategy for their opening. The initial ad spend could be significant, especially for multi-unit developers. Franchisees should clarify with Floyds 99 what specific promotional activities are included in a typical grand opening campaign to understand how the $25,000 will be allocated. This will allow them to assess the potential impact and return on investment of the grand opening campaign.