What is the geographic area around a Floyds 99 Franchised Location called?
Floyds_99 Franchise · 2025 FDDAnswer from 2025 FDD Document
When you have secured the site for your Franchised Location you will be granted a protected territory which will consist of a geographic area around your Franchised Location, within which we will not establish and operate, or franchise anyone else to establish and operate, other FLOYD'S 99 Shops, as long as you are in compliance with the Franchise Agreement and subject to our reservation of rights, described below. You will not receive an exclusive territory. You may face competition from other franchisees, from outlets that we or our affiliates own, or from other channels of distribution or competitive brands that we control. This geographic area ("Protected Territory") around your Barbershop will typically be defined either as a one-mile radius around your Franchised Location, or more or less of a radius depending on the demographics in your area, or by county lines, zip code boundaries, street boundaries, natural landmarks, or similar designations. The placement of a FLOYD'S 99 Shop and the designation of a Protected Territory by us depend on various market conditions around a proposed Franchised Location, including density of population, character of the neighborhood, pedestrian counts, number of competitors in the market, site availability, parking and ingress and egress and growth potential. The determination of your Protected Territory for your Barbershop and any future Barbershop developed under a Development Agreement will be made using our then-current standards and criteria for determining Protected Territories. You may advertise your FLOYD'S 99 Shop in any geographic area, and you may serve all clients seeking your Barbershop services, but you may not solicit or accept "wholesale orders" for hair care products, sell products or services off-premises, by mail order or through catalogs or the Internet, or transship or reship products.
Source: Item 12 — TERRITORY (FDD pages 38–41)
What This Means (2025 FDD)
According to Floyds 99's 2025 Franchise Disclosure Document, the geographic area around a franchised location is called the "Protected Territory." Once a franchisee secures an approved site, Floyds 99 grants them a Protected Territory. Within this territory, Floyds 99 will not establish or franchise another party to establish another Floyds 99 shop, so long as the franchisee remains in compliance with the Franchise Agreement. However, this protection is subject to certain rights Floyds 99 reserves for itself.
The Protected Territory is not an exclusive territory, meaning a Floyds 99 franchisee may still face competition from other franchisees, outlets owned by Floyds 99 or its affiliates, other distribution channels, or competitive brands that Floyds 99 controls. The Protected Territory is typically defined as a one-mile radius around the franchised location, but this can vary based on demographics. Floyds 99 may also define the territory using county lines, zip code boundaries, street boundaries, natural landmarks, or similar designations.
The determination of a Protected Territory depends on various market conditions, including population density, neighborhood character, pedestrian counts, the number of competitors, site availability, parking, and growth potential. While franchisees can advertise in any geographic area and serve all clients, they cannot solicit or accept wholesale orders for hair care products, sell products or services off-premises, or engage in mail order, catalog, or internet sales. Floyds 99 also retains the right to use and license its marks and methods in "Captive Audience Facilities" (such as airports, hospitals, and college campuses) even within a franchisee's Protected Territory, although the franchisee has a right of first refusal to operate in such facilities.