Can the Floyds 99 franchisee use the marks in any manner they see fit, or are there restrictions?
Floyds_99 Franchise · 2025 FDDAnswer from 2025 FDD Document
g and proper use of computers and registers. The Franchisor may use such shopping services to evaluate the Franchisee's FLOYD'S 99 Shop at any time at the Franchisor's expense, without prior notification to the Franchisee. The Franchisor may make the results of any such service evaluation available to the Franchisee, in the Franchisor's sole discretion.
15. MARKS, TRADE NAMES AND PROPRIETARY INTERESTS
15.1 Marks. The Franchisee acknowledges that the Franchisor or the Franchisor's affiliate Floyd's 99 Holdings, LLC, has the sole right to own, license and control the Franchisee's use of the "FLOYD'S 99" service mark and other of the Marks, and that such Marks shall remain under the sole and exclusive ownership and control of the Franchisor or Floyd's 99 Holdings, LLC. The Franchisee shall display the Marks prominently at the Barbershop premises and on furnishings and packaging materials and in connection with forms, advertising and marketing, all in a manner as the Franchisor shall reasonably prescribe. The Franchisee acknowledges that it has not acquired any right, title or interest in such Marks except for the right to use such marks in the operation of its FLOYD'S 99 Shop as it is governed by this Agreement. Except as permitted in the Operations Manual, the Franchisee shall not use any of the Marks as part of an electronic mail address, or on any sites on the Internet and the Franchisee shall not use or register any of the Marks as part of a domain name on the Internet.
15.2 No Use of Other Marks. No service marks other than "FLOYD'S 99" or such other Marks as may be specified by the Franchisor shall be used in the identification, marketing, promotion or operation of the FLOYD'S 99 Shop.
15.3 Licensed Methods.
Source: Item 22 — CONTRACTS (FDD pages 57–58)
What This Means (2025 FDD)
According to Floyds 99's 2025 Franchise Disclosure Document, a franchisee's use of the brand's marks is subject to several restrictions. Floyds 99 retains sole ownership and control over its service marks, and franchisees are granted only a limited right to use them specifically for operating their Floyds 99 shop. This means franchisees must display the marks prominently at their barbershop and in advertising materials, but only in a manner that Floyds 99 prescribes.
Specifically, the Floyds 99 franchisee cannot use the marks as part of an email address or on internet sites, nor can they register the marks as part of a domain name, unless explicitly permitted in the Operations Manual. Furthermore, franchisees are prohibited from using any service marks other than "FLOYD'S 99" or those specified by the franchisor in the identification, marketing, promotion, or operation of their shop.
Floyds 99 also requires that franchisees identify themselves as a "FLOYD'S 99 Licensee" or "FLOYD'S 99 Franchisee" in all advertising and promotional materials, displayed in conjunction with their business name, to clearly indicate their independent ownership. These restrictions are in place to protect the brand's identity and ensure consistent representation across all franchise locations. The franchisor also has the right to change or modify the marks and licensed methods at its discretion.