For a Floyds 99 franchise, what must happen before the site is added to the Franchise Agreement?
Floyds_99 Franchise · 2025 FDDAnswer from 2025 FDD Document
Your franchise is for the specific site that we approve. You must locate an acceptable site within the non-exclusive Designated Area that we specify. The site will be added to the Franchise Agreement once we accept it and you secure it. Your Designated Area is not exclusive and is only intended to give you a general indication of the area within which you may locate the site for the Franchised Location.
Source: Item 12 — TERRITORY (FDD pages 38–41)
What This Means (2025 FDD)
According to Floyds 99's 2025 Franchise Disclosure Document, before a site is added to the Franchise Agreement, Floyds 99 must approve the site, and the franchisee must secure it. The franchise is for a specific site that Floyds 99 approves within a non-exclusive Designated Area. This Designated Area provides a general indication of where the franchisee may locate their Franchised Location.
Once the site is secured, Floyds 99 grants a protected territory around the location. This protected territory prevents Floyds 99 from establishing or franchising another Floyds 99 shop within that area, as long as the franchisee complies with the Franchise Agreement. The protected territory is typically defined as a one-mile radius, but can vary based on demographics, county lines, zip code boundaries, or other designations.
Floyds 99's placement of a shop and designation of a Protected Territory depend on market conditions, including population density, neighborhood character, pedestrian counts, competition, site availability, parking, and growth potential. Franchisees can advertise in any geographic area and serve all clients, but they cannot solicit wholesale orders, sell products off-premises, or engage in mail order or internet sales.