How far in advance must a Floyds 99 franchisee submit advertising materials for approval?
Floyds_99 Franchise · 2025 FDDAnswer from 2025 FDD Document
The Franchisee shall obtain the Franchisor's prior written approval of all written advertising or other marketing or promotional programs regarding the FLOYD'S 99 Shop, including, without limitation, "Yellow Pages" and other directory listing advertising, newspaper ads, flyers, brochures, magazines, coupons, direct mail pieces, specialty and novelty items and radio, television. See Section 13.6 below regarding electronic advertising. The Franchisee shall also obtain the Franchisor's prior written approval before using any promotional materials as may be provided by vendors. The proposed written advertising or a description of the marketing or promotional program shall be submitted to the Franchisor at least 30 days prior to publication, broadcast or use. The Franchisee acknowledges that advertising and promoting the FLOYD'S 99 Shop in accordance with the Franchisor's standards and specifications is an essential aspect of the Licensed Methods, and the Franchisee agrees to comply with all advertising standards and specifications. The Franchisee shall display all required promotional materials, signs, point of purchase displays and other marketing materials in its FLOYD'S 99 Shop and in the manner prescribed by the Franchisor. The Franchisee agrees to participate in any mandatory gift card or customer loyalty card programs implemented by the Franchisor in accordance with all of the Franchisor's standards and specifications. The Franchisee acknowledges and agrees that participation in a gift card or customer loyalty card program, whether voluntary or required, may require the Franchisee to pay fees, enter into agreements or purchase equipment or other products or services from the Franchisor or from a designated third-party supplier.
Source: Item 22 — CONTRACTS (FDD pages 57–58)
What This Means (2025 FDD)
According to Floyds 99's 2025 Franchise Disclosure Document, a franchisee must submit proposed written advertising or a description of their marketing or promotional program to Floyds 99 at least 30 days before its intended publication, broadcast, or use. This requirement applies to all forms of advertising and promotional materials, including but not limited to "Yellow Pages" listings, newspaper ads, flyers, brochures, magazines, coupons, direct mail pieces, and radio and television advertisements.
This advance submission allows Floyds 99 to ensure that all advertising aligns with their brand standards and specifications, which Floyds 99 considers an essential aspect of their licensed methods. The approval process also extends to promotional materials provided by vendors, ensuring consistency and quality across all marketing efforts.
This 30-day lead time is a crucial consideration for franchisees as it necessitates careful planning and coordination of marketing campaigns. Failing to adhere to this requirement could result in delays or disapproval of advertising materials, potentially impacting the franchisee's ability to effectively promote their Floyds 99 shop. Franchisees should factor this timeline into their marketing strategies to ensure compliance and maximize the impact of their advertising efforts.