What are the electronic advertising guidelines for a Floyds 99 franchise?
Floyds_99 Franchise · 2025 FDDAnswer from 2025 FDD Document
13.6 Electronic Advertising. The Franchisee shall not develop, create, contribute to, distribute, disseminate or use any electronic or Internet communication, including blogs, instant message services such as Twitter, social media sites such as Facebook, all other electronic communications methods, or any multimedia, telecommunications, mass electronic mail messages, facsimile or audio/visual advertising, promotional or marketing materials ("Electronic Advertising"), directly or indirectly related to the FLOYD'S 99 Shop, the Marks, the Licensed Methods, other franchisees, other FLOYD'S 99 Shops, the Franchisor, its employees and affiliates, without the Franchisor's prior written consent which may be withheld in the Franchisor's sole discretion. The Franchisee acknowledges and agrees that it will not post a blog, create or contribute to a website, engage in any type of social networking or conduct any type of Internet communication that refers to the Marks, the Licensed Methods, the Franchisor, its affiliates and employees, any FLOYD'S 99 Shops or other franchisees without the Franchisor's prior written permission. The Franchisor shall retain the exclusive right to develop, publish and control the content of all Electronic Advertising for FLOYD'S 99 Shops. The Franchisee acknowledges that the Franchisor shall own all Electronic Advertising related to or associated with the Marks and Licensed Methods including, without limitation, databases of customer contact information and other customer information. The Franchisor reserves the right, upon 30 days' prior written notice, to require the Franchisee to: (a) participate in any Electronic Advertising of FLOYDS 99 Shops sponsored by the Franchisor; or (b) create, customize, change, delete or provide access to any websites, any social media or networking account, telecommunications or audio/visual advertising, promotional or marketing material as part of the Electronic Advertising. The
Franchisor shall retain the exclusive right to develop and control the content of all Electronic Advertising for the FLOYD'S 99 Shops. If the Franchisor permits the Franchisee to develop any Electronic Advertising, the Franchisee shall do so in strict compliance with the Franchisor's policies and rules regarding the creation, maintenance, use, publication and content of such Electronic Advertising as set forth in this Agreement or the Operations Manual. The Franchisee shall not publish any of the Franchisor's confidential information on the Internet, and the Franchisee shall not publish any of the Franchisor's copyrighted material or information containing the Marks or any of the Licensed Methods on the Internet without the Franchisor's prior written permission; nor shall the Franchisee assist any other party in doing so. Any amounts that the Franchisee spends to participate in Electronic Advertising shall be credited toward the Franchisee's local advertising obligations.
Source: Item 22 — CONTRACTS (FDD pages 57–58)
What This Means (2025 FDD)
According to the 2025 Floyds 99 Franchise Disclosure Document, franchisees must obtain prior written consent from Floyds 99 for any electronic or Internet communication related to the shop, the brand's trademarks, licensed methods, other franchisees, the franchisor, its employees, or affiliates. This includes blogs, instant messaging services like Twitter, social media sites like Facebook, and any multimedia, telecommunications, mass electronic mail messages, facsimile, or audio/visual advertising, promotional, or marketing materials. Floyds 99 retains the exclusive right to develop, publish, and control the content of all electronic advertising for Floyds 99 shops.
The Floyds 99 franchisee acknowledges they will not post blogs, create or contribute to websites, engage in social networking, or conduct any type of Internet communication that refers to the trademarks, licensed methods, the franchisor, its affiliates and employees, any Floyds 99 shops, or other franchisees without prior written permission. Floyds 99 owns all electronic advertising related to the trademarks and licensed methods, including databases of customer contact information.
Floyds 99 reserves the right, with 30 days' prior written notice, to require the franchisee to participate in any electronic advertising sponsored by the franchisor or to create, customize, change, delete, or provide access to any websites, social media or networking accounts, telecommunications, or audio/visual advertising, promotional, or marketing material as part of the electronic advertising. Any amounts that the franchisee spends to participate in Electronic Advertising shall be credited toward the franchisee's local advertising obligations.