Who designs the grand opening promotional campaign for a Floyds 99?

According to Floyds 99's 2025 Franchise Disclosure Document, the grand opening promotional campaign is a collaborative effort. Floyds 99, referred to as FFL in the document, and the franchisee jointly design the promotional campaign. This campaign typically spans up to 60 days and includes various promotions and advertising strategies.

This collaborative approach suggests that Floyds 99 values the franchisee's input and local market knowledge while also ensuring that the campaign aligns with the brand's overall marketing strategy. The franchisee benefits from the franchisor's experience and resources in developing effective promotional activities. The FDD indicates that Floyds 99 reserves the right to require franchisees to spend $25,000 for an opening advertising and marketing campaign for the second Barbershop and each subsequent Barbershop that the franchisee develops if the franchisee signs a Development Agreement to open more than one Barbershop in the same market.

For a prospective Floyds 99 franchisee, this means active participation in planning the grand opening. They should be prepared to contribute ideas and insights relevant to their specific location. Understanding the target demographic and local market conditions will be crucial in collaborating with Floyds 99 to create a successful grand opening campaign. The initial advertising and marketing campaign is estimated to cost $25,000, payable before, at, or around the opening to other suppliers.