What is the definition of 'Marketing Systems' as it relates to the Floyds 99 franchise?
Floyds_99 Franchise · 2025 FDDAnswer from 2025 FDD Document
Developer acknowledges that, in addition to the training provided pursuant to this Agreement and the Franchise Agreements and the license of the Marks under the Franchise Agreements, Franchisor has also licensed commercially valuable information which comprises and is a part of the Licensed Methods, including without limitation, operations, proprietary products, proprietary product formulas, vendor lists, marketing, advertising and related information and materials and that the value of this information derives not only from the time, effort and money which went into its compilation, but from the usage of the same by all Developers and franchisees of Franchisor using the Marks and Licensed Methods.
The Franchisor reserves the right to require the Franchisee to pay up to $25,000 for an opening advertising and marketing campaign for the Shop that the Franchisee establishes under this Franchise Agreement.
Source: Item 23 — RECEIPT (FDD pages 58–229)
What This Means (2025 FDD)
I am unable to provide a specific definition of 'Marketing Systems' for a Floyds 99 franchise, as this term is not explicitly defined within the provided excerpts from the 2025 Franchise Disclosure Document. However, the FDD does reference marketing and advertising in the context of the licensed methods and restrictive covenants for developers.
Specifically, the document mentions that Floyds 99 licenses commercially valuable information that is part of the Licensed Methods, including marketing, advertising, and related information and materials. This suggests that marketing and advertising are integral components of the Floyds 99 system that franchisees and developers are expected to utilize. Additionally, there is a mention of an opening advertising and marketing campaign for a new shop, for which the franchisee may be required to pay up to $25,000.
To fully understand what Floyds 99 considers 'Marketing Systems' to include, a prospective franchisee should ask the franchisor for a detailed explanation. This should include the specific marketing strategies, advertising materials, and support systems that Floyds 99 provides or requires franchisees to use. Understanding the scope and requirements of the marketing systems is essential for a franchisee to effectively promote their business and maintain brand consistency.