What constitutes the Marks used by Floyds 99?

According to the 2025 Floyds 99 Franchise Disclosure Document, the term "Marks" encompasses the service mark "FLOYD'S 99" along with related service marks, trade names, and trademarks. Floyds 99 has developed methods for establishing and operating franchises for retail hair care businesses, referred to as "FLOYD'S 99 Shops" or "Barbershops," which utilize these Marks.

Floyds 99's use of these marks is central to its franchise system. The company has also developed distinctive business formats, plans, methods, data, processes, marketing systems, formulas, techniques, designs, layouts, operating procedures, trademarks, proprietary marks, information, and know-how, collectively termed "Confidential Information." This information, along with the Marks, contributes to the brand's identity and operational standards.

Floyds 99 has established substantial goodwill and an excellent reputation regarding the quality of services and products available. This goodwill and reputation are considered a major benefit to the company. Therefore, franchisees are expected to adhere to the franchisor's standards and protect the brand's image by properly using the Marks and Confidential Information. This adherence ensures consistency and maintains the brand's reputation across all franchise locations.