What advertising and promotional materials does Floyds 99 make available to franchisees?
Floyds_99 Franchise · 2025 FDDAnswer from 2025 FDD Document
- 9.1 Franchisor's Services. The Franchisor, or its designee, shall, during the Franchisee's operation of the FLOYD'S 99 Shop, make available to the Franchisee the following services:
- a. The Franchisor shall give the Franchisee access to advertising and promotional materials as may be developed by the Franchisor, the cost of which may be passed on to the Franchisee or charged to the National Marketing Fund (defined in Section 13.2 below), at the Franchisor's option.
13.1 Approval of Advertising. The Franchisee shall obtain the Franchisor's prior written approval of all written advertising or other marketing or promotional programs regarding the FLOYD'S 99 Shop, including, without limitation, "Yellow Pages" and other directory listing advertising, newspaper ads, flyers, brochures, magazines, coupons, direct mail pieces, specialty and novelty items and radio, television. See Section 13.6 below regarding electronic advertising. The Franchisee shall also obtain the Franchisor's prior written approval before using any promotional materials as may be provided by vendors. The proposed written advertising or a description of the marketing or promotional program shall be submitted to the Franchisor at least 30 days prior to publication, broadcast or use. The Franchisee acknowledges that advertising and promoting the FLOYD'S 99 Shop in accordance with the Franchisor's standards and specifications is an essential aspect of the Licensed Methods, and the Franchisee agrees to comply with all advertising standards and specifications. The Franchisee shall display all required promotional materials, signs, point of purchase displays and other marketing materials in its FLOYD'S 99 Shop and in the manner prescribed by the Franchisor.
13.6 Electronic Advertising. The Franchisee shall not develop, create, contribute to, distribute, disseminate or use any electronic or Internet communication, including blogs, instant message services such as Twitter, social media sites such as Facebook, all other electronic communications methods, or any multimedia, telecommunications, mass electronic mail messages, facsimile or audio/visual advertising, promotional or marketing materials ("Electronic Advertising"), directly or indirectly related to the FLOYD'S 99 Shop, the Marks, the Licensed Methods, other franchisees, other FLOYD'S 99 Shops, the Franchisor, its employees and affiliates, without the Franchisor's prior written consent which may be withheld in the Franchisor's sole discretion. The Franchisee acknowledges and agrees that it will not post a blog, create or contribute to a website, engage in any type of social networking or conduct any type of Internet communication that refers to the Marks, the Licensed Methods, the Franchisor, its affiliates and employees, any FLOYD'S 99 Shops or other franchisees without the Franchisor's prior written permission. The Franchisor shall retain the exclusive right to develop, publish and control the content of all Electronic Advertising for FLOYD'S 99 Shops.
13.5 Grand Opening Promotion. The Franchisor reserves the right to require the Franchisee to conduct a grand opening advertising and promotional program for the FLOYD'S 99 Shop at a time to be mutually agreed upon by the Franchisor and the Franchisee at or around the time that the Barbershop opens. The grand opening advertising and promotional program typically consists of up to sixty (60) days of promotions and advertising. All of the Franchisee's grand opening advertising and promotional materials shall be subject to the Franchisor's prior written approval. At the Franchisee's option, the grand opening campaign may include offering discounted services; if the Franchisee offers discounted services, the dollar value of discounted services will not be credited toward the amount the Franchisee is required to spend on its grand opening campaign (the current grand opening spending obligation is up to $25,000).
Source: Item 22 — CONTRACTS (FDD pages 57–58)
What This Means (2025 FDD)
According to the 2025 Floyds 99 Franchise Disclosure Document, Floyds 99 gives franchisees access to advertising and promotional materials that they develop. The cost for these materials may be passed on to the franchisee or charged to the National Marketing Fund, depending on Floyds 99's discretion.
Floyds 99 requires franchisees to get prior written approval for all written advertising and other marketing or promotional programs. This includes directory listings, newspaper ads, flyers, brochures, magazines, coupons, direct mail pieces, specialty and novelty items, and radio and television ads. Franchisees must submit proposed advertising materials to Floyds 99 at least 30 days before they are used. Floyds 99 also requires franchisees to display all required promotional materials, signs, point of purchase displays, and other marketing materials in the manner they prescribe.
Floyds 99 maintains exclusive control over all electronic advertising for Floyds 99 shops. Franchisees need written consent from Floyds 99 before developing or using any electronic or internet communication related to the shop. Floyds 99 can also require franchisees to participate in electronic advertising they sponsor or to modify their websites and social media content.
Floyds 99 may require franchisees to conduct a grand opening advertising and promotional program, typically consisting of up to 60 days of promotions and advertising. All grand opening advertising and promotional materials are subject to Floyds 99's prior written approval. The franchisee's grand opening campaign may include offering discounted services; however, the dollar value of discounted services will not be credited toward the amount the franchisee is required to spend on its grand opening campaign. The current grand opening spending obligation is up to $25,000.