Is adhering to Floyds 99's advertising standards considered essential to the Licensed Methods?

According to Floyds 99's 2025 Franchise Disclosure Document, advertising and promoting the Floyds 99 Shop in accordance with the franchisor's standards and specifications is considered an essential aspect of the Licensed Methods. As a franchisee, you must comply with all advertising standards and specifications set forth by Floyds 99. You are also required to display all promotional materials, signs, point of purchase displays, and other marketing materials in your Floyds 99 Shop as prescribed by the franchisor.

Floyds 99 maintains control over electronic advertising. As a franchisee, you cannot develop, create, distribute, or use any electronic or Internet communication related to the Floyds 99 Shop, the Marks, or the Licensed Methods without prior written consent from Floyds 99. This includes blogs, social media sites, and other electronic communications methods. Floyds 99 owns all Electronic Advertising related to or associated with the Marks and Licensed Methods, including databases of customer contact information.

Floyds 99 has the right to require you to participate in any Electronic Advertising sponsored by them or to create, customize, change, delete, or provide access to any websites, social media accounts, or marketing material as part of the Electronic Advertising. This ensures that all advertising efforts align with the brand's standards and protect its reputation and goodwill. Compliance with these advertising standards is crucial for maintaining a consistent brand image and quality of operation throughout the Floyds 99 system.