How may Extreme Art Studio use the customer information it collects from an Extreme Art Studio franchisee?
Extreme_Art_Studio Franchise · 2024 FDDAnswer from 2024 FDD Document
We own the current and future lists of your Extreme Art Studio Business's customers, including all information on students and their parents, such as addresses, telephone numbers, class records, child's date of birth, and other data. At our request, you must send us the customer information we shall request, in the manner and form we designate. You acknowledge and agree that all such customer information comprises part of the Confidential Information, and that we may use such customer information in any way we determine, and irrespective of any transfer, termination, expiration, repurchase, or otherwise.
Source: Item 14 — PATENTS, COPYRIGHTS AND PROPRIETARY INFORMATION (FDD pages 40–41)
What This Means (2024 FDD)
According to the 2024 Extreme Art Studio Franchise Disclosure Document, Extreme Art Studio maintains ownership of customer lists from a franchisee's business, including information on students and their parents, such as addresses, telephone numbers, class records, and child's date of birth. Extreme Art Studio can request this information from the franchisee in a designated manner and form.
Extreme Art Studio considers this customer information confidential and has the right to use it in any way they determine, regardless of any transfer, termination, expiration, or repurchase of the franchise. This means Extreme Art Studio could use the data for marketing, analytics, or any other business purpose they deem appropriate.
For a prospective franchisee, this clause means that you relinquish control over customer data collected during the operation of your Extreme Art Studio franchise. Even after the franchise agreement ends, Extreme Art Studio retains the right to use this information. Franchisees should be aware of this and consider its implications for their business and customer relationships.