Under what circumstances can Extreme Art Studio require a franchisee to discontinue the use of the Marks?

According to the 2024 Extreme Art Studio Franchise Disclosure Document, Extreme Art Studio has the right to review and remove online content on social media sites, blogs, in electronic communications, and on other online sites where their trademarks are used. This is to protect the reputation and quality associated with their trademarks and maintain consistency within the system.

Extreme Art Studio may remove or require a franchisee to remove any questionable usage or content involving their Marks. Furthermore, Extreme Art Studio may require a franchisee to cease using their Marks at all such sites or discontinue all use of such sites. This gives Extreme Art Studio broad authority to control how its brand is represented online by franchisees.

Additionally, upon the expiration or termination of the Franchise Agreement, the franchisee must discontinue all use of the Marks. The franchisee cannot identify themselves as a current or former Extreme Art Studio franchise owner, use any colorable imitation of a Mark, or use any trade name that suggests a connection with Extreme Art Studio. The franchisee must also cancel or assign all assumed name registrations related to the use of the Marks.