What is the serial number for the 'EXTREME ART STUDIO' trademark application?

According to Extreme Art Studio's 2024 Franchise Disclosure Document, the trademark 'EXTREME ART STUDIO' has a serial number of 98,172,085. The application was filed on September 8, 2023, and its status is 'Pending on the Principal Register'. This means Extreme Art Studio has applied for federal trademark registration, but the registration is not yet complete. A second trademark application has serial number 98,178,554 with a filing date of September 13, 2023, and is also 'Pending on the Principal Register'.

Since the trademark is still pending, Extreme Art Studio does not yet have all the legal protections of a registered trademark. The FDD indicates that if their right to use the trademark is challenged, franchisees may have to change to an alternative trademark, potentially increasing expenses. This highlights a risk for franchisees, as they might need to rebrand if the trademark application is unsuccessful or if there's a conflict with another party's trademark.

It is important for prospective Extreme Art Studio franchisees to understand the implications of using a trademark that is not yet fully registered. While Extreme Art Studio states they know of no superior prior rights or infringing uses that could materially affect a franchisee's use of the mark, the pending status introduces some uncertainty. Franchisees should monitor the status of the trademark application and be prepared for the possibility of needing to adapt to a new mark if required by Extreme Art Studio.

Extreme Art Studio also states that they may establish new marks in the future, and franchisees would be responsible for using and displaying these marks according to specifications, bearing all costs associated with changes to the mark or the introduction of new marks. This could represent an additional, unplanned expense for franchisees if Extreme Art Studio decides to rebrand or introduce new trademarks in the future.