What rights does Extreme Art Studio have regarding online content that uses its trademarks?
Extreme_Art_Studio Franchise · 2024 FDDAnswer from 2024 FDD Document
hise Operations Manual. We have the right to review and remove all online content on social media sites, blogs, in electronic communications, and on other online sites on which our trademarks are used, to protect the reputation and high quality associated with our trademarks and to maintain consistency within the System. We may remove or require you to remove any questionable usage or content involving our Marks. We may also require you to cease using our Marks at all such sites or discontinue all use of such sites.
If you wish to advertise online, you must follow our online policy, which is contained in our Franchise Operations Manual. Our online policy may change as technology and the Internet changes. Under our online policy, we may retain the sole right to market on the Internet, including all use of websites, domain names, advertising, and co-branding arrangements. We may restrict your use of social media. We may not allow you to independently market on the Internet, or use any domain name, address, locator, link, metatag, or search technique with words or symbols similar to the Marks. We intend that any franchisee website will be accessed only through our home page.
As long as we maintain a System Website, we will have the right to use the Brand Fund's assets to develop, maintain, and update the System Website. We may update and modify the System Website from time to time.
Source: Item 22 — CONTRACTS (FDD page 49)
What This Means (2024 FDD)
According to the 2024 Extreme Art Studio Franchise Disclosure Document, Extreme Art Studio has extensive rights regarding online content that uses its trademarks. Extreme Art Studio retains the right to review and remove any online content on social media sites, blogs, electronic communications, and other online sites where its trademarks are used. This is to protect the brand's reputation, maintain high quality, and ensure consistency within the Extreme Art Studio system. Extreme Art Studio can remove or require a franchisee to remove any questionable usage or content involving its trademarks.
Extreme Art Studio can also require a franchisee to cease using their trademarks on such sites or discontinue using the sites altogether. If a franchisee wishes to advertise online, they must adhere to Extreme Art Studio's online policy, which is detailed in the Franchise Operations Manual and subject to change as technology evolves. Extreme Art Studio may retain the sole right to market on the Internet, including all use of websites, domain names, advertising, and co-branding arrangements. They can also restrict a franchisee's use of social media and may not allow independent internet marketing or the use of domain names, addresses, or search techniques similar to the Extreme Art Studio trademarks.
Furthermore, franchisees must obtain written approval from Extreme Art Studio before developing or maintaining any website, social media account, crowdfunding campaign, or blog that mentions the franchisee, their Extreme Art Studio Business, or displays any of the Extreme Art Studio marks. If such approval is granted, Extreme Art Studio reserves the right to require written approval of the initial content and any subsequent updates or modifications. These stipulations ensure that Extreme Art Studio maintains control over its brand image and marketing efforts across all online platforms, and that franchisees adhere to the franchisor's standards and policies.