What is the purpose of the Brand Fund for Extreme Art Studio?

According to the 2024 Extreme Art Studio Franchise Disclosure Document, the Brand Fund's primary purpose is to maximize recognition of the brand's trademarks, increase customer patronage of Extreme Art Studio businesses, and generally promote the Extreme Art Studio brand. The Brand Fund is a national advertising and marketing fund established by Extreme Art Studio to market, develop, and promote the Extreme Art Studio system, trademarks, and businesses.

Extreme Art Studio directs all programs financed by the Brand Fund, maintaining sole control over creative concepts, materials, endorsements, and their placement. The Brand Fund may be used to create video, audio, written, and electronic materials, maintain the Extreme Art Studio website, administer marketing programs, purchase advertising, hire agencies and advisors, manage online campaigns, develop software applications, implement loyalty programs, and support public relations and market research.

While Extreme Art Studio aims to use the Brand Fund to benefit all franchisees, the FDD clarifies that there's no guarantee that expenditures in any specific area will be proportionate to contributions from that area, or that any franchisee will directly benefit in proportion to their contribution. Extreme Art Studio also states that Brand Fund contributions will not be used for advertising that primarily solicits franchise sales, although they reserve the right to include a 'Franchises Available' notation in any advertisement or website.