What must Extreme Art Studio franchisees include in their advertising materials regarding the System Website?
Extreme_Art_Studio Franchise · 2024 FDDAnswer from 2024 FDD Document
Any advertising and promotion conducted by you with respect to the Franchised Business must follow our guidelines. All advertising and promotional materials that you develop for the Franchised Business must contain notices of the domain of our System Website (as defined in Section 9.5 below) in the manner we designate.
Source: Item 22 — CONTRACTS (FDD page 49)
What This Means (2024 FDD)
According to Extreme Art Studio's 2024 Franchise Disclosure Document, any advertising and promotional materials developed by a franchisee must include notices of the domain of the System Website. The specific manner of including this notice will be designated by Extreme Art Studio. This requirement ensures brand consistency and helps customers easily find the official Extreme Art Studio online presence.
This means that franchisees need to be aware of the System Website's domain name and follow Extreme Art Studio's instructions on how to display it in all advertising. This includes online ads, printed flyers, and any other promotional materials. Franchisees must submit samples of all advertising materials to Extreme Art Studio for approval at least ten days before use, and materials not approved within five days are deemed disapproved.
This requirement is fairly standard in franchising, as franchisors want to maintain control over their brand image and ensure customers are directed to the correct online resources. The franchisee bears the cost of adhering to these advertising guidelines. Failure to comply with these requirements could result in the disapproval of advertising materials and potential breaches of the franchise agreement.