Can an Extreme Art Studio franchisee use the Marks with modifying words or symbols?

According to the 2024 Extreme Art Studio Franchise Disclosure Document, franchisees are generally prohibited from using domain names, addresses, locators, links, metatags, or search techniques with words or symbols similar to the Extreme Art Studio Marks. This restriction is in place to protect the brand's identity and maintain consistency across the franchise system.

Extreme Art Studio retains significant control over the online presence of its franchisees, including the content of websites and social media. While franchisees may develop advertising and marketing materials, these must include notices of the System Website's domain name as designated by Extreme Art Studio. Franchisees need prior written approval from Extreme Art Studio to develop or maintain any website, social media account, or blog that mentions the franchisee, their Extreme Art Studio Business, or displays any of the Marks.

Extreme Art Studio reserves the right to review and remove online content on social media sites, blogs, and other online sites where its trademarks are used. This is to protect the reputation and quality associated with the trademarks and to maintain consistency within the System. Extreme Art Studio may require franchisees to remove questionable usage or content involving the Marks or even cease using the Marks on such sites altogether.

If a franchisee wishes to advertise online, they must adhere to Extreme Art Studio's online policy, which is detailed in the Franchise Operations Manual and subject to change as technology evolves. Extreme Art Studio may retain the sole right to market on the Internet, including all use of websites, domain names, advertising, and co-branding arrangements, and may also restrict a franchisee's use of social media. These measures ensure that Extreme Art Studio maintains control over its brand and online presence, preventing unauthorized or inconsistent use of its Marks.