Where can I find information about Extreme Art Studio's social media guidelines?
Extreme_Art_Studio Franchise · 2024 FDDAnswer from 2024 FDD Document
all use of such sites.
If you wish to advertise online, you must follow our online policy, which is contained in our Franchise Operations Manual. Our online policy may change as technology and the Internet changes. Under our online policy, we may retain the sole right to market on the Internet, including all use of websites, domain names, advertising, and co-branding arrangements. We may restrict your use of social media. We may not allow you to independently market on the Internet, or use any domain name, address, locator, link, metatag, or search technique with words or symbols similar to the Marks. We intend that any franchisee website will be accessed only through our home page.
As long as we maintain a System Website, we will have the right to use the Brand Fund's assets to develop, maintain, and update the System Website. We may update and modify the System Website from time to time. You must promptly notify us whenever any information on your listing changes or is not accurate. We have final approval rights of all information on the System Website. We may implement and periodically modify System Standards relating to the System Website.
We are only required to reference your Extreme Art Studio Business on the System Website while you are in full compliance with your Franchise Agreement and all System Standards.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 27–37)
What This Means (2024 FDD)
According to Extreme Art Studio's 2024 Franchise Disclosure Document, the company's online policy, which includes social media guidelines, is detailed in its Franchise Operations Manual. This manual is made available to franchisees either on the Extreme Art Studio website or through an extranet. The franchisor retains the right to modify this online policy as technology and the Internet evolve, meaning the franchisee must stay up-to-date with any changes.
Extreme Art Studio maintains significant control over a franchisee's online presence. While franchisees may be allowed to promote their businesses through online strategies, this is contingent upon adhering to the company's online policy. The franchisor has the authority to review and remove content from social media sites, blogs, and other online platforms where Extreme Art Studio trademarks are used. This oversight ensures that the brand's reputation and quality are protected and that there is consistency across the system.
Before launching any independent marketing efforts online, including the use of social media, franchisees must obtain written approval from Extreme Art Studio. The company may also require approval of the initial content and any subsequent updates or modifications to a franchisee's website or social media. If Extreme Art Studio develops standardized templates or content for franchisee websites, franchisees are obligated to use those mediums. This level of control is common in franchising to maintain brand consistency and protect trademarks. A prospective franchisee should carefully review the Franchise Operations Manual and discuss the specifics of the social media policy with the franchisor to fully understand these requirements.