What is Extreme Art Studio's definition of 'Confidential Information' furnished to franchisees?

d, each and every one of your obligations to take or refrain from taking specific actions, or to engage or refrain from engaging in specific activities, set forth in this Section 5, shall also apply to each of your owners.

6. CONFIDENTIAL INFORMATION.

• 6.1 CONFIDENTIAL INFORMATION DEFINED. We and our affiliates possess (and may continue to develop and acquire) certain confidential information, some of which constitutes trade secrets under applicable law ("Confidential Information"), relating to developing and operating Extreme Art Studio Businesses, whether or not marked confidential, including (without limitation):
  • 6.1.1 training and operations materials and manuals, including the Franchise Operations Manual;
  • 6.1.2 the System Standards, and other methods, formats, specifications, standards, systems, procedures, techniques, sales and marketing techniques, knowledge, and experience used

in developing, promoting and operating Extreme Art Studio Businesses, including the proprietary teaching techniques used by teachers of Extreme Art Studio Businesses;

• 6.1.3 market research and promotional, marketing, and advertising strategies, materials and programs for Extreme Art Studio Businesses;
  • 6.1.4 strategic plans, including expansion strategies and targeted demographics;
• 6.1.5 knowledge of, specifications for, suppliers of, and methods of ordering Operating Assets and other products and supplies;
• 6.1.6 any computer software or similar technology which is proprietary to us, our affiliates, or the System, including, without limitation, the Computer System, digital passwords and identifications, and any source code of, and data, reports, and other printed materials generated by, the software or similar technology;
  • 6.1.7 the System Website (defined in Section 9.5 below);
• 6.1.8 knowledge of the operating results and financial performance of Extreme Art Studio Businesses other than the Franchised Business;
• 6.1.9 information generated by, or used or developed in, the Franchised Business's operation, including customer information, buying habits, preferences, demographic information and related information, and any other information contained from time to time in the Computer System or otherwise in the System;
  • 6.1.10 all or part of the Marks;

Source: Item 22 — CONTRACTS (FDD page 49)