Must my use of social media in connection with my Eos Worldwide franchise comply with any policies?
Eos_Worldwide Franchise · 2025 FDDAnswer from 2025 FDD Document
shall acquire no right, title or interest to the EOS Franchise System, Client Data, the Marks or the Intellectual Property; all goodwill associated with the EOS Franchise System, Client Data, the Marks and the Intellectual Property used by you shall inure exclusively to our benefit (or to the extent any particular Mark is owned by one of our affiliates, the goodwill for that Mark shall inure exclusively to that affiliates' benefit); and upon the termination of the Franchise, no monetary amount shall be assigned as attributable to any goodwill associated with your use of the EOS Franchise System, Client Data, the Marks or the Intellectual Property.
- (d) You acknowledge that the use of any computer or electronic medium or social networking website, including but not limited to, Facebook, LinkedIn, X (formerly known as Twitter), Instagram, Pinterest, TikTok, Snapchat, Yelp, Google, YouTube, or any blogs or other bulletin boards, or chat rooms, other networking and share sites in connection with your Franchise must comply with any social media policy or other use policy contained in our Operations Manual. We retain ownership of the materials posted on any webpage or site that use our Marks or Intellectual Property. All postings must comply with the social media policies and other policies set forth in the Operations Manuals, as well as the terms and conditions of the site(s).
- (e) You shall at no time (i) take, omit to take, or permit any action which will or may dilute the Intellectual Property or tarnish or bring into disrepute the reputation of or goodwill associated with us or our affiliates, the Marks, or the EOS Franchise System, or which will or may invalidate or jeopardize any registration of any Intellectual Property; (ii) apply for, or obtain, or assist any person or entity, other than us or our affiliates, in applying for or obtaining any registration of the Marks, any Copyrighted Materials (as defined below), or any other Intellectual Property, anywhere in the world, or any other trademark, service mark, trade name, or other indicia confusingly similar to the Marks or our other Intellectual Property; or (iii) take any action whatsoever to contest the validity, ownership, distinctiveness or enforceability of the Marks or other Intellectual Property and the goodwill associated therewith.
Source: Item 23 — RECEIPTS (FDD pages 74–246)
What This Means (2025 FDD)
According to Eos Worldwide's 2025 Franchise Disclosure Document, if you use social media in connection with your franchise, you must comply with the social media policy or other use policy contained in the Operations Manual. This includes using any computer, electronic medium, or social networking website such as Facebook, LinkedIn, X (formerly known as Twitter), Instagram, Pinterest, TikTok, Snapchat, Yelp, Google, YouTube, blogs, bulletin boards, or chat rooms. All postings must comply with the social media policies and other policies set forth in the Operations Manuals, as well as the terms and conditions of the sites.
Eos Worldwide retains ownership of the materials posted on any webpage or site that use their Marks or Intellectual Property. You may not establish any separate website, blog, or other internet-based presence that uses or displays any of the e-names, Marks, or other Intellectual Property without prior consent from Eos Worldwide. Any other blog, account on a Social Media Platform, e-mail distribution list, or other World Wide Web or Internet-based presence which uses or displays any of Eos Worldwide's Intellectual Property must be conducted in accordance with their Franchise System Standards set forth in the Operations Manual.
Eos Worldwide may discontinue use of any advertising, marketing or promotional plans or materials, whether or not previously approved, on notice from them. Advertising and promotional efforts and programs include, but are in no way limited to, local advertising, national or other advertising, press releases, uses of social media platforms or other public statements, media and other promotional or public relations events, sponsorships, endorsements and online activities (to the extent permissible in this Agreement). If you enter into any contract or binding arrangement to use any unapproved advertising or otherwise engage in any unauthorized advertising or promotional efforts, you are doing so at your own risk.