Can Eos Worldwide use an in-house advertising department for advertising activities?
Eos_Worldwide Franchise · 2025 FDDAnswer from 2025 FDD Document
the EOS Franchise System;
- we will have the right to determine the manner in which the contributions to the Brand Development Fund are spent;
- we could use any form of media we determine is appropriate to conduct the advertising and may utilize an in-house advertising department or outside agencies;
- some portion of the Brand Development Fund may be used for creative concept production, website development, marketing surveys, test marketing and related purposes;
- we will have the right to direct all advertising activities with sole discretion over creative concepts, materials and media used, as well as their placement and allocation;
- we will also have the right to determine, in our sole discretion, the composition of all geographic and market areas for the implementation of these advertising and promotional activities'
- we will have the right to reimburse ourselves out of the Brand Development Fund for the total costs (including indirect costs) of developing, producing and distributing any advertising materials and administering the Brand Development Fund (including without limitation, legal, audit
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 32–43)
What This Means (2025 FDD)
According to the 2025 Eos Worldwide Franchise Disclosure Document, Eos Worldwide has the right to utilize an in-house advertising department for advertising activities. This is in relation to the Brand Development Fund, which Eos Worldwide may form in the future. The Brand Development Fund would be used for international, national, and regional advertising, publicity, and promotion relating to Eos Worldwide and the Eos Worldwide Franchise System. Eos Worldwide has the right to determine how the contributions to the Brand Development Fund are spent.
Eos Worldwide can use any form of media they determine is appropriate to conduct the advertising and may utilize an in-house advertising department or outside agencies. Eos Worldwide has the right to direct all advertising activities with sole discretion over creative concepts, materials, and media used, as well as their placement and allocation. They also have the right to determine the composition of all geographic and market areas for the implementation of these advertising and promotional activities.
Eos Worldwide also has the right to reimburse themselves out of the Brand Development Fund for the total costs (including indirect costs) of developing, producing, and distributing any advertising materials and administering the Brand Development Fund, including salaries of in-house advertising personnel and outside advertising agencies. Funds from the Brand Development Fund paid will be kept separate and distinct and will be accounted for separately from other funds. Any sums paid to the Brand Development Fund that are not spent in the year they are collected will carry over to the following year.