What trademarks are owned by EOS OpCo, the principal operational affiliate of Eos Worldwide?
Eos_Worldwide Franchise · 2025 FDDAnswer from 2025 FDD Document
Our principal operational affiliate is EOS Worldwide, LLC ("EOS OpCo"), a Michigan limited liability company, formed on June 15, 2018. EOS OpCo is a wholly-owned subsidiary of EOS Holdco. The principal business address of EOS OpCo is also 2254 Cole Street, Suite 130, Birmingham, MI 48009. EOS OpCo owns the trademarks "Entrepreneurial Operating System", "EOS", and "EOS Implementer" and the Intellectual Property described in Items 13 and 14 below. As part of a restructuring, EOS OpCo acquired the Intellectual Property from its parent, EOS Holdco in July 2018. EOS OpCo has operated the EOS Worldwide business since its formation, offering monthly membership subscriptions to, and training on, EOS. EOS OpCo also provides other non-franchise educational business resources under different trademarks such as Rocket Fuel™ and EOS One®, a proprietary business-to-business software. We currently provide an incentive referral program under which active EOS Implementers can earn referral fees based on their tier designation levels. We may discontinue, terminate, modify, or amend this referral program at any time. Unless we agree otherwise in writing, you will not have any other rights to participate in these separate businesses as a franchisee of EOSW.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 10–13)
What This Means (2025 FDD)
According to the 2025 Eos Worldwide Franchise Disclosure Document, EOS OpCo, the principal operational affiliate, owns several trademarks. Specifically, EOS OpCo owns the trademarks "Entrepreneurial Operating System", "EOS", and "EOS Implementer".
EOS OpCo also possesses the intellectual property detailed in Items 13 and 14 of the FDD. In July 2018, EOS OpCo acquired this intellectual property from its parent company, EOS Holdco, as part of a restructuring. Since its formation, EOS OpCo has been actively involved in the EOS Worldwide business, providing monthly membership subscriptions and training related to EOS.
In addition to the core EOS trademarks, EOS OpCo provides non-franchise educational business resources under different trademarks, including Rocket Fuel™ and EOS One®, which is a proprietary business-to-business software. As an Eos Worldwide franchisee, it is important to understand that you will not have any rights to participate in these separate businesses unless otherwise agreed in writing with the franchisor.