Does Eos Worldwide require franchisees to identify themselves as independently owned and operated?
Eos_Worldwide Franchise · 2025 FDDAnswer from 2025 FDD Document
You may not use any of our EOS or EOS-related trademarked terms in your Business Entity's name (or any other business entity's name) without our prior written permission. You will hold yourself out to the public as an individually owned and operated business operating an EOS Franchise. Whenever practical, you will clearly indicate on your employment related documents (e.g., employment policies, applications, disciplinary documents, identification cards), business checks, stationery, business cards, invoices, receipts, advertising, public relations and promotional materials, website, and other written materials that you are a franchise business. If you are operating as a Business Entity, you will file for a business name registration (d/b/a) or other fictitious business name equivalent in the manner required by applicable local law so as to notify the public that you are operating the Franchise as an independent business pursuant to this Agreement. Prior to adoption of a business name, you shall obtain the written approval of such name from us.
Source: Item 23 — RECEIPTS (FDD pages 74–246)
What This Means (2025 FDD)
According to Eos Worldwide's 2025 Franchise Disclosure Document, franchisees must represent themselves as independently owned and operated businesses. Specifically, franchisees must operate and present themselves to the public as an individually owned and operated Eos Worldwide franchise.
This requirement extends to various business-related materials. Franchisees must clearly indicate their franchise status on employment documents, business checks, stationery, business cards, invoices, receipts, advertising, public relations and promotional materials, and their website. This ensures transparency and informs clients and employees about the nature of the business.
If the franchisee operates as a business entity, they must register a business name (d/b/a) or its equivalent, as required by local law. This registration serves to notify the public that the franchise is operating as an independent business under the franchise agreement. Before using any business name, the franchisee must obtain written approval from Eos Worldwide.
Eos Worldwide retains the right to vary standards for franchisees based on factors like business potential or practices. This means that while the independent operation requirement is generally enforced, Eos Worldwide can make exceptions or modifications at its discretion, potentially impacting uniformity across all franchises.