What page number in the FDD covers grand opening advertising for Eos Worldwide?
Eos_Worldwide Franchise · 2025 FDDAnswer from 2025 FDD Document
11.2 Grand Opening Advertising.
There is currently no requirement that you engage in a specific grand opening promotion outside of regular marketing efforts, such as through social media, e-mail marketing, and local networking and business resources. You are not required to spend any amount on grand opening promotions, but we recommend you purchase Traction books (which are available for purchase at the EOS Online Store or from third parties) to use in your marketing and promotional efforts.
Source: Item 23 — RECEIPTS (FDD pages 74–246)
What This Means (2025 FDD)
According to the 2025 Eos Worldwide Franchise Disclosure Document, grand opening advertising is discussed on page 110. Specifically, section 11.2 addresses grand opening advertising, stating that there is no current requirement to engage in a specific grand opening promotion outside of regular marketing efforts. These efforts may include social media, email marketing, and local networking.
Eos Worldwide does not require franchisees to spend any amount on grand opening promotions. However, the FDD recommends purchasing Traction books for use in marketing and promotional efforts. These books are available for purchase at the EOS Online Store or from third parties.
This information is useful for prospective franchisees as it clarifies the expectations and recommendations regarding grand opening advertising. Franchisees have the flexibility to determine their approach to grand opening promotions, with no mandatory spending requirements, but are encouraged to utilize available resources to support their marketing efforts.