Are Eos Worldwide franchisees responsible for establishing their own rates for services?

According to Eos Worldwide's 2025 Franchise Disclosure Document, franchisees are indeed responsible for setting their own service rates. However, the rates they choose to charge can influence their designation within Eos Worldwide's tier system.

This means that while Eos Worldwide franchisees have the autonomy to determine their pricing, they must also consider how those rates align with the franchisor's tier structure. The FDD specifies that the term "Session Revenue" is defined as the total revenue derived from session days with clients, whether received in cash, check, or credit card, or in a lump sum or in installments, and adjusted for sales-related taxes and refunds.

For a prospective franchisee, this implies a need to strategically balance pricing to maximize both revenue and tier status. It's crucial to understand the criteria for each tier (Professional, Certified, and Expert) and how pricing decisions can impact progression through these levels. Franchisees should carefully analyze market conditions, competitive pricing, and their own cost structures to arrive at rates that are both profitable and conducive to achieving higher tier designations within the Eos Worldwide system.

It would be prudent for potential franchisees to discuss the specifics of the tier designation criteria and how rates influence these designations with existing franchisees during their due diligence. Understanding the range of rates charged by franchisees in different tiers and markets can provide valuable insights for developing a successful pricing strategy.