Must an Eos Worldwide franchisee obtain written approval from Eos Worldwide before adopting a business name?

According to Eos Worldwide's 2025 Franchise Disclosure Document, a franchisee must obtain written approval from Eos Worldwide before adopting a business name. The franchisee cannot use any of Eos Worldwide's trademarked terms in their business name without prior written permission.

The franchisee must present themselves as an individually owned and operated business running an Eos Worldwide franchise. On employment documents, business checks, stationery, business cards, invoices, receipts, advertising, public relations and promotional materials, websites, and other written materials, the franchisee must clearly indicate that they are operating a franchise business.

If the franchisee operates as a business entity, they must file for a business name registration, also known as a d/b/a, or another equivalent fictitious business name as required by local law. This is to inform the public that the franchisee is operating the franchise as an independent business, in accordance with the franchise agreement. This requirement ensures transparency and helps maintain the distinction between the franchisee's business and Eos Worldwide itself.