What are the 'Franchise System Standards' that Eos Worldwide franchisees must adhere to?

-(a) You understand and acknowledge the importance of our high and uniform standards of quality, operations and service and the necessity of operating the Franchised Business in strict conformity and consistency with the EOS Franchise System, and you acknowledge that the terms of this Agreement are reasonably necessary to maintain such high and uniform standards among all EOS Franchises ("Franchise System Standards"), and to protect and preserve the goodwill of the Marks, the Intellectual Property and the System.

• (b) You further understand and acknowledge that the rights and duties along with the Franchise granted in this Agreement are personal to you, and Franchisor has entered into this Agreement in reliance on your personal skills, experience and financial ability.

You must follow our Franchise System Standards when marketing and selling the Products and Services (including but not limited to, conducting Sessions and meetings) and must only market the Products and Services we have authorized you to offer and sell. You must not make any misrepresentations to prospective Clients regarding EOS, the Products, Services, or concerning the Franchise or the EOS Franchise System. Moreover, you must not alter, modify, change or misrepresent the Products or the Services or their marketing materials in any manner whatsoever. Accordingly, you will not disseminate any information, or represent to prospective Clients or others, any information that conflicts with any of the materials we provide you to assist in the sale of the Services or we approve for use by you in the marketing and selling of Services and Products.

You acknowledge and agree that in order to protect the goodwill of the EOS Franchise System and our brand, the use of artificial intelligence ("AI") in the Franchised Business must be conducted in a safe, thoughtful, and ethical manner. Accordingly, you shall comply with all applicable Franchise System Standards and guidelines set forth in the Operations Manual, as updated from time to time. You are strictly prohibited from using AI solutions to: (i) access, use, or transmit Confidential Information or Intellectual Property without our prior written authorization; (ii) collect, use, disclose, or otherwise utilize Client Data in any way not expressly permitted under this Agreement and applicable data privacy laws; (iii) engage in any activity that could harm the EOS Franchise System or our brand reputation or expose it or us to legal or regulatory risk; and (iv) develop or deploy AI solutions that violate applicable laws or regulations, including those pertaining to discrimination, data privacy, and consumer protection. We reserve the right to periodically audit your use of AI solutions to ensure compliance with this Agreement and our Franchise System Standards. Upon request, you agree to provide us with regular reports related to the performance and impact of your AI solutions.

Any other blog, account on a Social Media Platform, e-mail distribution list, or other World Wide Web or Internet-based presence which uses or displays any of our Intellectual Property must be conducted in accordance with our Franchise System Standards set forth in the Operations Manual.

Source: Item 23 — RECEIPTS (FDD pages 74–246)