Will Eos Worldwide establish a Brand Development Fund?

1. Brand Development Fund. We may establish a Brand Development Fund. If we do, then you will begin paying the Brand Development Fund fee ("Brand Development Fund Fee") under the Franchise Agreement. We will provide you at least sixty (60) days' notice before implementing a Brand Development

Fund Fee. See Item 11 for more information on the Brand Development Fund.

• 1. Local or Regional Advertising Cooperative and Special Marketing Programs.

We may also establish or otherwise participate in cooperative or special marketing programs.

Cooperative advertising or other special marketing programs may include select paid media or other advertising as a flat fee or minimum percentage of revenue.

These cooperative or special marketing programs may vary in duration, apply on a local, regional, national, or international basis, or involve clusters or groups of franchisees utilizing services on a shared basis.

Examples include sales and marketing programs and customer satisfaction programs.

Programs may be optional for franchisees or we may require participation.

While franchisees may not have rights to vote on these matters, if we do decide to implement any of these programs, our standard practice is to consult with our Implementer Development Team and other experienced and trusted EOS Implementers, and we may even form an advisory council to support us in doing so (See Item 11 below).

Source: Item 6 — OTHER FEES (FDD pages 17–25)