What is the 'EOS Franchise' offered by Eos Worldwide for establishing and operating a business?

EOS Worldwide Franchising, LLC, a Delaware limited liability company ("we," "us", "our", or "Franchisor"), and ("you", "your", or "Franchisee"), is effective as of the date of our signature below (the "Effective Date"). This Agreement will not be effective until it has been countersigned by us and delivered to you, and not until you have paid the Initial Franchise Fee and the Boot Camp Fee (each as described below).

1. PREAMBLE.

1.1 The Entrepreneurial Operating System.

As a result of the expenditure of time, effort, and money, we and our affiliates have developed a unique franchise opportunity (the "Franchise" or the "EOS Franchise") for establishing and operating a business as an EOS Implementer® which offers entrepreneurial training, leadership and business development services (the "Services") and, as applicable, related products (the "Products"), using our Entrepreneurial Operating System ("EOS") comprised of tools, concepts, training and facilitation materials, methods, techniques, practices, procedures and processes, which include the EOS Model consisting of the "Six Key Components", the EOS Toolbox, and the EOS Process. The EOS Process begins with our signature introductory 90 Minute Meeting and continues with a Focus Day, the Vision Building days, Quarterly Pulsing and Annual Planning sessions (collectively with any other applicable sessions that are or become part of the EOS Process, as we may update it from time to time, "Sessions").

1.2 The EOS Franchise System.

Our franchise system includes elements of know-how; certain distinctive, identifiable trade-dress; specifications, information, policies, methods, controls, and procedures for operations; procedures for management and financial control; business relationships, training and assistance; advertising and promotional programs; a communication strategy; and the Marks and related Intellectual Property described below; all of which we may register, change, cancel, alter, amend, further improve, discontinue, develop or otherwise modify, from time to time in accordance with this Agreement (collectively, the "EOS Franchise System" or the "System").

1.3 The Intellectual Property.

The distinguishing characteristics of the EOS Franchise System include the trademarks "EOS®", "Entrepreneurial Operating System®" and "EOS Implementer ®" and such other names and marks we now or in the future may designate in writing for use in connection with the EOS Franchise System (collectively, the "Marks") and other intellectual property, including all copyrights, titles, symbols, logotypes, trade dresses, emblems, slogans, insignias, terms, know-how, methods, specifications, designations, designs, diagrams, anecdotes, artworks, worksheets, techniques, rules, ideas, Session and meeting scripts and components, plans and course materials, advertising and promotional materials, and other audio, video and written materials developed and designated for use in connection with the EOS Franchise System, or as we may hereafter acquire, develop or designate for use in connection with the EOS Franchise System, from time to time (together with the Marks, the "Intellectual Property").

1.4 The License.

We grant to candidates who meet our qualifications and are willing to undertake the investment and effort and exemplify our Core Values, the right to own and operate an EOS Franchise using the EOS Franchise System, the Intellectual Property and the Marks.

1.5 The Franchise.

You desire to acquire the right to operate an EOS Franchise (the "Franchised Business"), using the EOS Franchise System, the Intellectual Property and the Marks, to market, sell, provide, render and perform the Services and Products to entrepreneurs, business owners and other end-users (collectively, the "Clients").

1.6 Franchisee's Application.

You submitted an application to us representing and warranting that all information provided to us is true, complete, correct and not misleading in any material respects ("Franchise Application"). We approved the application in reliance upon your representations and warranties set forth in the Franchise Application.

1.7 Acknowledgments.

• (a) You understand and acknowledge the importance of our high and uniform standards of quality, operations and service and the necessity of operating the Franchised Business in strict conformity and consistency with the EOS Franchise System, and you acknowledge that the terms of this Agreement are reasonably necessary to maintain such high and uniform standards among all EOS Franchises ("Franchise System Standards"), and to protect and preserve the goodwill of the Marks, the Intellectual Property and the System.
• (b) You further understand and acknowledge that the rights and duties along with the Franchise granted in this Agreement are personal to you, and Franchisor has entered into this Agreement in reliance on your personal skills, experience and financial ability.

1.8 EOS Worldwide Global Operations.

• (a) You understand and acknowledge that Franchisor is based in the United States of America and operates primarily in the English language. Accordingly, subject to applicable law, Materials (as defined in Section 3.1(b)) below and including training, instructional, education materials, worksheets, guides, modules, Leadership Team Manuals, videos, and books that may be used in your Client Sessions) and other resources may not be available in every language. As further discussed in Section 3.1(b) and Section 9.2 below, you may not translate or otherwise modify any Materials unless you receive express prior written permission from us in accordance with this Agreement.

Source: Item 23 — RECEIPTS (FDD pages 74–246)