Who has discretion over creative concepts for advertising materials used by Eos Worldwide?

According to the 2025 Eos Worldwide Franchise Disclosure Document, Eos Worldwide has sole discretion over the creative concepts, materials, and media used in advertising activities. This means that Eos Worldwide maintains complete control over the advertising and promotional content related to the EOS brand.

This discretion extends to the placement and allocation of advertising, allowing Eos Worldwide to decide where and how advertising materials are used. Eos Worldwide also has the right to direct all advertising activities. This includes the ability to choose the media channels, whether using an in-house advertising department or external agencies.

For a prospective franchisee, this indicates that while they may be required to contribute to a Brand Development Fund, they will not have control over the creative direction or execution of advertising campaigns. Franchisees must adhere to Eos Worldwide's branding guidelines and policies in their own marketing efforts, and Eos Worldwide retains the authority to approve or disapprove local advertising materials.