Who determines how contributions to the Eos Worldwide Brand Fund are spent?
Eos_Worldwide Franchise · 2025 FDDAnswer from 2025 FDD Document
(a) We may form a Brand Development Fund to promote EOS, the EOS Franchise System and its Services and Products. The terms of this Section 11.4 are forward thinking to the extent any such Brand Fund may be formed in the future; provided, however, you would be required to comply with applicable terms and conditions for the Brand Fund as we may establish and update from time to time. The Brand Fund will be used for national, international and/or regional advertising, publicity and promotion relating to EOS and the EOS Franchise System. We will have the right to determine the manner in which the contributions to the Brand Fund are spent, and we may use any form of media we determine is appropriate to conduct advertising and may utilize an in-house advertising department or outside agencies. Some portion of the Brand Fund may be used for creative concept production, website development, marketing surveys, test marketing and related purposes. We will have the right to direct all advertising activities with sole discretion over creative concepts, materials and media used, as well as their placement and allocation, and the right to determine, in our sole discretion, the composition of all geographic and market areas for the implementation of any such advertising and promotional activities.
Source: Item 23 — RECEIPTS (FDD pages 74–246)
What This Means (2025 FDD)
According to Eos Worldwide's 2025 Franchise Disclosure Document, Eos Worldwide has the right to determine how contributions to the Brand Fund are spent. The Brand Fund is used for advertising, publicity, and promotion relating to Eos Worldwide and the Eos Worldwide Franchise System. Eos Worldwide may use any form of media they determine is appropriate and may utilize an in-house advertising department or outside agencies.
Eos Worldwide has sole discretion over creative concepts, materials, and media used, as well as their placement and allocation. They also have the right to determine the composition of all geographic and market areas for the implementation of any advertising and promotional activities.
While Eos Worldwide may form an advisory council, this council will act in an advisory capacity only and will not have decision-making authority regarding the Brand Fund. Eos Worldwide reserves the right to form, change, merge, and/or dissolve any advisory council at any time, and franchisees have no right to sit on the advisory council.