What constitutes an infringement of Eos Worldwide's rights regarding the Franchise System?

According to Eos Worldwide's 2025 Franchise Disclosure Document, any unauthorized use of the EOS Franchise System, Client Data, the Marks, and/or the Intellectual Property is considered an infringement of Eos Worldwide's and its affiliates' rights. This is also considered a material breach of the Franchise Agreement. The EOS Franchise System includes elements of know-how, trade dress, specifications, information, policies, methods, controls, and procedures for operations, management and financial control, business relationships, training and assistance, advertising and promotional programs, and a communication strategy. The Intellectual Property includes trademarks such as "EOS®", "Entrepreneurial Operating System®" and "EOS Implementer ®" and other intellectual property like copyrights, titles, symbols, logotypes, trade dresses, emblems, slogans, insignias, terms, know-how, methods, specifications, designations, designs, diagrams, anecdotes, artworks, worksheets, techniques, rules, ideas, Session and meeting scripts and components, plans and course materials, advertising and promotional materials, and other audio, video and written materials.

Eos Worldwide emphasizes that franchisees acquire no right, title, or interest to the EOS Franchise System, Client Data, the Marks, or the Intellectual Property, except as expressly provided in the Franchise Agreement. All goodwill associated with these elements inures exclusively to the benefit of Eos Worldwide or its affiliates. Upon termination of the franchise, no monetary amount will be assigned as attributable to any goodwill associated with the franchisee's use of the EOS Franchise System, Client Data, the Marks, or the Intellectual Property.

Furthermore, franchisees must adhere to the terms of the Franchise Agreement and all policies set forth in the Operations Manual when using the EOS Franchise System, Client Data, the Marks, and the Intellectual Property. This includes compliance with any social media policy or other use policy contained in the Operations Manual when using any computer, electronic medium, or social networking website in connection with the franchise. Eos Worldwide retains ownership of the materials posted on any webpage or site that use their Marks or Intellectual Property, and all postings must comply with the social media policies and other policies set forth in the Operations Manuals, as well as the terms and conditions of the sites.