Is Eos Worldwide allowed to include 'Franchises Available' in Brand Fund advertising?
Eos_Worldwide Franchise · 2025 FDDAnswer from 2025 FDD Document
- (c) Brand Fund contributions paid will be kept separate and distinct and will be accounted for separately from our other funds. These funds will not be used to defray any of our general operating expenses, except as described in the paragraph above, and no amount of the Brand Fund will be spent for advertising that is principally a solicitation for the sale of franchises, although we will retain the right to include "Franchises Available" or "Interested in becoming a Professional EOS Implementer" or similar language along with our contact information on Brand Fund advertising.
Source: Item 23 — RECEIPTS (FDD pages 74–246)
What This Means (2025 FDD)
According to the 2025 Eos Worldwide Franchise Disclosure Document, Eos Worldwide retains the right to include "Franchises Available" or similar language in its Brand Fund advertising. Specifically, while the Brand Fund will not be primarily used to solicit franchise sales, Eos Worldwide can include such language along with their contact information. This allows them to promote franchise opportunities alongside general brand advertising.
This means that a portion of the Brand Fund, which franchisees contribute to, may indirectly support franchise recruitment efforts. However, the primary purpose of the Brand Fund remains to promote the Eos Worldwide brand and services. This is a common practice in franchising, where brand funds are often used for both consumer advertising and franchise development.
For a prospective franchisee, this implies that their contributions to the Brand Fund could be used, in part, to attract new franchisees to the Eos Worldwide system. While this may not directly benefit their individual business, it supports the overall growth and recognition of the Eos Worldwide brand, which can indirectly benefit all franchisees. Franchisees may want to inquire about the specific allocation of Brand Fund resources between general brand advertising and franchise recruitment to understand how their contributions are being used.