Who administers the Brand Fund for Eos Worldwide, if one is formed?

According to the 2025 Eos Worldwide Franchise Disclosure Document, Eos Worldwide will administer the Brand Fund if and when one is formed. The FDD states that administering the Brand Fund is one of the services Eos Worldwide may provide to franchisees.

Eos Worldwide retains significant control over the Brand Fund's operation. They determine how contributions are spent and can use any media they deem appropriate for advertising. This includes the discretion to use an in-house advertising department or outside agencies. A portion of the Brand Fund may also be allocated to creative concept production, website development, marketing surveys, and test marketing.

Eos Worldwide also directs all advertising activities, having sole discretion over creative concepts, materials, media, placement, and allocation. They determine the geographic and market areas for implementing advertising and promotional activities. The Brand Fund aims to maximize general public recognition of the Eos Worldwide brand; therefore, Eos Worldwide is not obligated to ensure that Brand Fund expenditures in any area are proportionate to the contributions from franchisees in that area or that any franchisee's business will directly benefit from the fund's use.