Upon termination of the Dryject franchise agreement, can Dryject choose to have me assign fictitious names to them?
Dryject Franchise · 2025 FDDAnswer from 2025 FDD Document
- (vii) To promptly take such action that may be required to cancel all fictitious or assumed names or equivalent registrations relating to Your use of any of the Marks or, at Our option, assign same to Us;
Source: Item 8 — BUSINESS RELATIONSHIP (FDD pages 68–229)
What This Means (2025 FDD)
According to the 2025 Dryject Franchise Disclosure Document, upon termination of the franchise agreement, Dryject has the option to have you assign any fictitious or assumed names related to your use of their marks to them. This means that any business names you've registered that include the Dryject name or logo can be transferred to Dryject's ownership if they choose.
This requirement ensures that Dryject maintains control over its brand and prevents former franchisees from continuing to operate under a similar name, which could cause confusion or damage to the brand's reputation. It is a fairly standard practice in franchising to protect the brand's identity and goodwill.
In addition to assigning fictitious names, you must also remove or cover any signs or advertisements that identify you with Dryject. You are also required to stop representing yourself as a Dryject franchisee. Furthermore, you must assign to Dryject any interest you have in phone numbers, listings, social media accounts, and internet numbers used for the franchise. These measures collectively ensure a clean break between the franchisee and the Dryject brand after termination.